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Expertise & Research
Digital Ad Spend in 2019 and Plans for 2020: What You Need to Know
2019 was a big year for digital advertising. Despite rumblings of a global recession, and subsequent...
How To Be A “Distraction-Free” Media In The Age of Total Distraction?
The average person spends approximately 40 seconds at a time staring at one thing on their mobile sc...
A Mobile-First Approach to Publishing — is The Juice Worth The Squeeze?
Many publishers use the expression "mobile-first," despite the fact that there is no clear and unifi...
Should News Publishers be Focusing on Millennials as The Main Readership Base?
The classic banner ad, which relied on clicks and page views as revenue for many publishers, has evo...
Demographic Optimization Techniques to Boost Your Native Ads
While native advertising is one of the most effective ways of growing your audience and increasing c...
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