Publish Native Ads That Engage Each Reader.
Combined with our cutting-edge technology, each reader will have an opportunity in discovering what content he is inspired by based on interest, behavior, and time.
Each reader is inspired by different content.
Combined with our cutting-edge technology, each reader will have an opportunity in discovering what content he is inspired by based on interest, behavior, and time.
Content Recommendations are Now a Major Revenue Source
Content-based websites achieve up to 300% higher CPM with content recommendations compared to any other ad format. Inspire readers with content they love, while keeping the revenue from your current ad-solutions.
What Is an Ad Network?
Joining an ad network gives publishers access to premium ad content for their sites. It serves as a brokerage or intermediary connecting publishers to advertisers that will best resonate with their audiences. Working with one of these networks means you can have advertising on your website that matches your customers’ interests and needs, boosting your relevance with visitors and enhancing your revenue stream.
How Do I Choose a Native Ad Network?
There are a number of options out there when it comes to native ad networks for publishers. However, not all of them will be right for helping you meet your goals. This is why you need to do your homework and research what’s out there before making a decision. Perhaps the most important consideration is understanding who your audience is from a demographic perspective. You should know how old your average readers are, what kind of income they have, their backgrounds, and other characteristics.
Something else to keep in mind is how you’ll want to target those readers. You may be able to dig down into specific categories of readers, or you might benefit more from targeting based on a certain geographic area. There also are a number of native ad formats that may or may not work with your site’s layout or style. For example, content recommendation widgets may work better for news or lifestyle sites, whereas an e-commerce site could benefit from promoted listings. Spending some time thinking about how native ads for publishers fit into your plans will ensure that you make the right choice for your business and your readership.
Discover the Leading Native Advertising Solution for Publishers, Marketers, and Brands.
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