Ad.Style Glossary

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Ad – Units promoting the business on various channels- as on TV, radio, billboards and in the digital world.

Ad.Style displays ads on publisher websites in a unique, non-disruptive way called content recommendations (native advertising). The ad item contains an image and a short headline describing the content. After the visitor clicks on the ad, he is redirected to the advertiser (sponsor) selected webpage. 

Account - Your account is associated with your unique email address, password, and your billing information. 

Advertisers manage and track their campaign spent, while publishers monetize the website and track revenue. 

Average CPC -The average amount you have been charged per click. This is calculated by dividing the total cost of your clicks by the total number of clicks.

Campaign - Your campaign is where you set the daily budget limitation, and CPC, as well as the audience you want to target. Your campaigns contain one or more ads.

Clicks - Ad.Style is a cost per click based platform, where advertisers are charged based on the clicks their ads received and the bid they set. 

Conversion - When a user takes a desired action on your landing page. A conversion could be a product purchase, a
page view, an email sign up or another type of action that is valuable to you and your business. Check out our guide for conversion pixel importance and implementation

CPC (Cost Per Click) - This is the amount you pay for each click on one of your campaign items.

Destination URL - The URL of the web page to which you want to direct users who click on your campaign items. This could be any type of web page, such as a gallery, blog, article or video. Read more on the landing page guidelines.

Headline - The title for your campaign item that will show under the thumbnails. 

Image - The thumbnail that will appear above the title in Ad.Style placements.

Impressions - The total number of times the user visited a page with your campaign items(ads). Each time each ad is displayed, it’s counted as one impression. 

Landing Pages - Where your users arrive after they click your campaign items. The better the landing page experience is, the easier it is for your users to navigate through it.

Maximum budget - Your budget for your campaign. This is the maximum you are willing to spend within a set timeframe (day or total) for your campaign, either daily or for the entire campaign.

Spent - This is the total spend for your campaign for a selected time period.

Views- The total number of times the user saw your ads.