Ad.Style Glossary

Ad – Ad.Style displays ads on publisher websites in a unique, non-disruptive way called content recommendations (native advertising).

An ad includes a headline and image. Headline can include up to 65 characters with several dynamic parameters like city or device.

Images are presented on a 4:3 ratio, and should be uploaded in their best quality.

After the visitor clicks on the ad, he is redirected to the advertiser’s selected webpage.

A brand is the name of the company you’re promoting.

Destination URL - The URL of the web page to which you want to direct users who click on your campaign items.
This could be any type of web page, such as a gallery, blog, article or video. Read more on the landing page guidelines.

Headline - The title for your campaign item that will show under the thumbnails. 
On Ad.Style the headline should contain up to 65 characters.

Image - The thumbnail that will appear above the title in Ad.Style placements. An image should be in its best quality.

Landing Pages - Where your users arrive after they click your campaign items.
The better the landing page experience is, the easier it is for your users to navigate through it.

Account - Your account is associated with your unique email address, password, and your billing information. 

Advertisers manage and track their campaign spent, while publishers monetize the website and track revenue. 

Average CPC -The average amount you have been charged per click.
This is calculated by dividing the total cost of your clicks by the total number of clicks.
The suggested CPC on our platform should be taken into consideration,
however it’s up to the advertiser to start with the CPC that provides him a satisfying ROI,
either higher or lower than the average.

Campaign - Your campaign is where you set the daily budget limitation, and CPC, as well as the audience you want to target.
Your campaigns contain one or more ads, we recommend starting a campaign with at least 4 ads for good testing.

CPC (Cost Per Click) - This is the amount you pay for each click on one of your campaign items. 
On Ad.Style dashboard, you’d be able to divide your CPC’s between devices.
The minimum CPC you can set up in a campaign is $0.01

Maximum budget - Your budget for your campaign.
This is the maximum you are willing to spend within a set timeframe (day or total) for your campaign,
either daily or for the entire campaign.

What’s on the Report Section?
 

Views- The total number of times the user saw your ads. 

Clicks - Ad.Style is a cost per click based platform, where advertisers are charged based on the clicks their ads received and the bid they set. 

Impressions - The total number of times the user visited a page with your campaign items(ads).
Each time each ad is displayed, it’s counted as one impression. 

CTR - The ratio of users who click on a specific ad to the number of total users who view it.
It is commonly used to measure the success of any online advertising campaign, the ad that gets the most clicks will get the highest CTR.

Conversion - When a user takes a desired action on your landing page.
A conversion could be a product purchase, a page view, an email sign up or another type of action that is valuable to you and your business.
Check out our guide for conversion pixel importance and implementation.

Spent - This is the total spend for your campaign for a selected time period.

Earned - According to how you set up your conversion value,
the system will show you how much you earned according to the number of conversions on the campaign.