To build a succesful campaign, you need to aproach the ad strategy correctly.
Creating succesfull ad items is a crucial stage toward positive results at any marketing funnel - from concederation, to lead generation and conversion.
Keep in mind, that user expectations should match the information on the landing page to increase interest and engagement.
What is an ad item? Each ad includes an image and a headline describing your campaign.
The image should visually explain the product, service or topic your campaign is promoting while, headline is the texual representation of the promoted content.
For example, assume that a financial advisory firm has an offer for a free consultation discussing retirement packages for consultants. They are considering two different headline options:
First: "Plan for your retirement with Money-Advisors LLC" Second: "Consultants, Join Today's Webinar and Retire 5 years Early!"
The second title is more engaging. There is a clear target audience (consultants), a sense of urgency (today) and a clear benefit (retire 5 years early)
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